Marketing Made Simple With AI
We help small business owners use AI to market smarter — not harder. Practical strategy, simple systems, real results.
Our mission
Marketing should feel doable — not overwhelming.
Marketing Simplified exists to make modern marketing easier for small business owners. We turn AI from a buzzword into a practical set of tools you can actually use to grow.
No agency fluff. No bloated tech stacks. Just clear strategy, light-touch systems, and AI that earns its keep — built around how you already run your business.
Six ways we help you market with AI
From strategy to systems, every offer is built to be simple, practical and small-business friendly.
AI Marketing Strategy
A clear plan for using AI to attract, convert, and retain customers.
Content Systems
Repeatable content engines that keep your brand visible without burnout.
Lead Generation Support
Smarter ways to find, nurture and qualify the right kind of leads.
Marketing Automation
Workflows that handle the repetitive work, so you can focus on growth.
AI Workflow Design
Custom AI workflows tailored to how your business actually runs.
Marketing Clarity Sessions
1:1 sessions to cut through the noise and decide what to do next.
Pick the level of support that fits.
From a one-off audit to ongoing partnership — clear packages, no surprises.
A different way to do marketing.
No fluff, no funnels-for-funnels'-sake. Just useful AI in skilled hands.
Practical, not theoretical
Every recommendation is something you can actually implement this week.
Built for small business
No enterprise playbooks. Just what works at your scale and budget.
Plain English, no jargon
We explain AI like a friend would — clearly, calmly, without the hype.
AI that fits your workflow
We design around how you already work, not the other way around.
UK-based, hands-on support
Real humans, real time zones, real accountability throughout.
MBA (Merit)
Aston Business School, UK
CDMP — Top 9% Globally
Digital Marketing Institute
8+ Years
Marketing leadership
UK-Based
Working globally
Meet Wumi
Hi, I'm Wumi Arubayi.
I'm a Birmingham-based Product Marketing Manager with 8+ years of experience across B2B SaaS, health tech, EdTech, and fitness & lifestyle. Currently working as Strategic Marketing & Product Specialist at Plural Health, a digital health platform — leading GTM strategy, product positioning, and sales enablement.
I hold an MBA from Aston Business School and a Professional Diploma in Digital Marketing (Distinction) from the Digital Marketing Institute. My work spans go-to-market strategy, product positioning, demand generation, lifecycle marketing, and sales enablement — with a track record of 200%+ traffic growth, 200+ MQLs monthly, and campaigns that convert.
Marketing Simplified brings all of that together — for founders and small business owners who want smarter marketing without the chaos, the jargon, or the bloated agency bills.
8+ years of real marketing experience.
Built across health tech, EdTech, energy services, fitness, and corporate — strategy and execution, not just theory.
Career History
Strategic Marketing & Product Specialist
Plural Health
Developing product positioning and messaging for a multi-module digital health platform. Designed and executed a beta-to-launch GTM strategy for Neo Pharmacy, defining key success metrics and target personas. Created product-led sales enablement tools including demo frameworks and use case materials. Partnered with product and engineering teams to align feature development with market positioning.
Marketing Manager
dbrownconsulting
Led end-to-end GTM strategy for digital education products, achieving 20% revenue growth within the first three months. Built automated lifecycle marketing campaigns generating 200+ MQLs monthly and supporting 400+ annual enrolments. Increased website traffic by 200% through funnel optimisation and integrated digital campaigns. Delivered hybrid conferences with 50+ speakers and 1,300+ attendees.
Growth Marketing Lead
Decagon Institute
Directed B2B go-to-market campaigns for a tech-enabled hiring solution targeting enterprise clients in the US and Africa. Optimised multi-channel acquisition campaigns generating 200+ qualified sign-ups and a 50% revenue increase. Collaborated on product messaging that secured contracts with two US firms and four Pan-African banks.
Brand & Marketing Lead
Energy Reinvention Services
Developed a comprehensive brand framework including positioning and messaging for a technical services business. Ran targeted LinkedIn outreach campaigns generating 15 qualified discovery calls weekly and 2–3 new contracts per month. Crafted value-focused messaging to communicate complex technical offerings to senior-level stakeholders.
Founder & CEO
Fitness Plus
Built a B2C fitness brand from scratch, attracting 2,500+ sign-ups within three months of launch through targeted marketing campaigns. Designed retention programmes that reduced churn by 50% within six months. Overhauled commercial strategy and partnerships while managing all operational and leadership functions.
Events & Marketing Executive
Dangote Group
Organised and managed large-scale corporate and consumer events, increasing brand visibility across multiple African markets. Ensured consistent brand identity across subsidiaries to enhance recognition and consolidate regional presence.
Education
MBA
2014 – 2015Aston Business School, UK
Business strategy, marketing management, and commercial leadership.
Professional Diploma in Digital Marketing (Distinction)
2020Digital Marketing Institute, Ireland
SEO, Google Analytics, paid media, website optimisation, email marketing, digital strategy.
Postgraduate Diploma in Digital Business (Distinction)
2021Emeritus / Columbia Business School
Digital transformation, platform strategy, digital marketing analytics, enterprise digital strategy.
BA (Hons) Marketing Management
2004 – 2008Edinburgh Napier University, UK
Marketing strategy, brand management, consumer behaviour, and communications.
Certifications
Tools & Platforms
CRM & Automation
Analytics & Paid Media
Content & Collaboration
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