The person behind Marketing Simplified
A marketer who wanted to make AI practical for the people who need it most.
MBA (Merit)
Aston Business School, UK
CDMP — Top 9% Globally
Digital Marketing Institute
8+ Years
Marketing leadership
UK-Based
Working globally
Meet Wumi
Hi, I'm Wumi Arubayi.
I'm a Birmingham-based Product Marketing Manager with 8+ years of experience across B2B SaaS, health tech, EdTech, and fitness & lifestyle. Currently working as Strategic Marketing & Product Specialist at Plural Health, a digital health platform — leading GTM strategy, product positioning, and sales enablement.
I hold an MBA from Aston Business School and a Professional Diploma in Digital Marketing (Distinction) from the Digital Marketing Institute. My work spans go-to-market strategy, product positioning, demand generation, lifecycle marketing, and sales enablement — with a track record of 200%+ traffic growth, 200+ MQLs monthly, and campaigns that convert.
Marketing Simplified brings all of that together — for founders and small business owners who want smarter marketing without the chaos, the jargon, or the bloated agency bills.
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