Marketing, made practical for small business
Clear strategy and practical tools — built around the way small businesses actually work.
Why I started this
Marketing shouldn't feel like a second full-time job.
I've spent years building marketing strategies for small business owners. The same problem kept coming up:
The plan was never the issue. Content plans, lead generation, email campaigns — good strategies that should have worked.
Execution was. Running a business and keeping up with marketing consistently, week after week? That's where most owners fell behind.
That's what the right setup fixes. Consistent content, regular follow-up, staying visible — manageable even when you're the only one doing it.
That's what Marketing Simplified is built around. Not a strategy that sits in a folder. A system that actually runs.
No jargon. No hype.
MBA (Merit)
Aston Business School, UK
CDMP — Top 9% Globally
Digital Marketing Institute
8+ Years
Marketing leadership
UK-Based
Working globally
Meet Wumi
Hi, I'm Wumi Arubayi.
I'm a Birmingham-based marketing strategist with 8+ years of experience across B2B SaaS, health tech, EdTech, and fitness & lifestyle. I hold an MBA from Aston Business School and am a Certified Digital Marketing Professional — top 9% globally.
I know what it looks like from the other side. I'm also a business owner — the blank content calendar, the slow week, the pile of "I really should sort my marketing" intentions that never quite happen. That's not a discipline problem. It's a time and system problem.
I'll be honest — even as a marketing professional, keeping up is hard. Content, emails, follow-up — when other things need your attention, something always slips. AI handles the repetitive, less enjoyable parts so the thinking and strategy get more of my time. The same can work for you, with minimal extra effort to set up.
I don't just advise and disappear. I work with you to build something that actually runs — not hand it over and hope for the best, but stay in it until it's working.
Ready to simplify your marketing?
Book a free 30-minute consultation. We'll talk about where you are, where you want to be, and what makes sense to do next.
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