8+ years of real marketing experience.

Developing product positioning and messaging for a multi-module digital health platform. Designed and executed a beta-to-launch GTM strategy for Neo Pharmacy, defining key success metrics and target personas. Created product-led sales enablement tools including demo frameworks and use case materials. Partnered with product and engineering teams to align feature development with market positioning.

Led end-to-end GTM strategy for digital education products, achieving 20% revenue growth within the first three months. Built automated lifecycle marketing campaigns generating 200+ MQLs monthly and supporting 400+ annual enrolments. Increased website traffic by 200% through funnel optimisation and integrated digital campaigns. Delivered hybrid conferences with 50+ speakers and 1,300+ attendees.

Directed B2B go-to-market campaigns for a tech-enabled hiring solution targeting enterprise clients in the US and Africa. Optimised multi-channel acquisition campaigns generating 200+ qualified sign-ups and a 50% revenue increase. Collaborated on product messaging that secured contracts with two US firms and four Pan-African banks.

Developed a comprehensive brand framework including positioning and messaging for a technical services business. Ran targeted LinkedIn outreach campaigns generating 15 qualified discovery calls weekly and 2–3 new contracts per month. Crafted value-focused messaging to communicate complex technical offerings to senior-level stakeholders.

Built a B2C fitness brand from scratch, attracting 2,500+ sign-ups within three months of launch through targeted marketing campaigns. Designed retention programmes that reduced churn by 50% within six months. Overhauled commercial strategy and partnerships while managing all operational and leadership functions.

Organised and managed large-scale corporate and consumer events, increasing brand visibility across multiple African markets. Ensured consistent brand identity across subsidiaries to enhance recognition and consolidate regional presence.